AQUALUNG SEASON S2024

Aqualung Group pioneered the creation of modern diving equipment in 1943 when Captain Jacques-Yves Cousteau teamed with Émile Gagnan to develop the first “aqua-lung” that made underwater exploration possible. Today, the brand continues to be the leading global designer and manufacturer of dive and water sports gear.

Objective
This project aimed to revitalize the brand's image and product line by infusing fresh colors, materials, and design elements, enhancing its appeal to a broader audience while maintaining its technical credibility in the diving industry.

Responsibilities
- Defined a visual vision and direction for the 2024 - 2025 season for the hardgoods and softgoods of the Aqualung brand.
- Proposed color and material strategies and a logical hierarchical structure for all categories.
- Consolidated the visual language, position logos with existing products, and improve the perceived quality of the products.